BBC coverage of the US election, which my colleague Jon Williams trailed here a couple of days ago, brought the highest traffic to BBC News Online so far this year, and set a new record for us on mobile.
On 7 November, there were 16.4m unique browsers across the website and mobile, 8.1m of which came from the UK. That makes it the highest traffic day of 2012 so far and rivals our two biggest previous days during the August riots and the March Tsunami, in 2011. During the England riots, on 9 August 2011 there were there were 18.2m unique browsers, 10.9m of which came from the UK.
The peak traffic point yesterday was 07:00-08:00 GMT, which saw higher usage than lunchtime, maybe as people checked the results as soon as they woke up. UK usage figures yesterday were 50% higher than the average for 2012, and ex-UK usage was 75% higher than average.
We spent a lot of time working out how to provide the best possible service on mobile, so it’s encouraging to see that nearly 5m mobile devices visited BBC News Online yesterday, a record figure for us on mobile, accounting for about 30% of all users yesterday (on an average weekday, we’d expect mobiles to account for about 24% of users).
Steve Herrmann is editor of the BBC News website.
